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THE HUMBLE JACOBS cream cracker has been a staple of Irish food cupboards for donkey’s years, and for good reason.
The crackers are a source of comfort and joy for many, whether spread with butter, loaded with cheese, or nibbled on dry. So why are so many people unsatisfied?
Source: Amazon
A recent thread on Reddit’s Irish forum revealed a general unhappiness with the ‘new’ taste and look of Jacobs cream crackers, with some users admitting they had switched to – whisper it – Carr’s Water Biscuits.
Dark-Artist wrote:
LoggedInToJokeAbout agreed:
Source: Flickr/bumpy73
And that’s not the only evidence. There have are reports of a different taste stretching as far back as 2012:
What the hell have Jacobs done to their cream crackers?! They taste like they're gluten free. Bloody disgusting!
— Milo Katar MBE (@KyleKatran) March 25, 2014 Source: Paul M/TwitterJacobs cream crackers why are you different now? Stop it!
— Ronan Egan (@EganRonan) July 28, 2015 Source: Ronan Egan/Twitterim almost certain that not all packets of jacobs cream crackers taste the same. these are disgusting
— Nike :') 1D (@Nikeey__) April 21, 2012 Source: Nike :') 1D/TwitterJACOBS CREAM CRACKERS HAVE CHANGED AM NO HAPPY
— Natalie Webb (@Natalie_Webb) September 17, 2012 Source: Natalie Webb/TwitterSource: Twitter/@janeyelof
In Ireland, the Jacobs brand name is owned by Valeo Foods – a spokesperson for the company told DailyEdge.ie that the recipe had not been changed.
However, in the UK the Jacobs name is owned by United Biscuits, and it’s entirely possible that those crackers could be the source of the unrest we see here.
Don’t give up on your beloved cream crackers yet, folks.
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A 50-year-old man got a weekend of wacky world record attempts in Singapore off to a cracking start today when he became the fastest eater of dry biscuits in the world.
Jacobs Cream Crackers World Record Label
Requiring just a few sips of water between dry-mouthed chomps, Jeffery Koh stuffed three cream crackers into his mouth and swallowed them in a mere 14.45 seconds. He raised his hands in triumph and flashed a victory sign as officials confirmed he had easily beaten Britain’s Ambrose Mendy’s 2002 mark of 49.15 seconds.
Sixteen others taking part in the cracker-eating contest today also beat the previous record, said John Taylor, who organised the weekend of world-record-breaking attempts and who holds 79 records himself.
Four judges have flown in from Australia and all record-breaking feats will be submitted to the Guinness Book of Records, Taylor said.
Jacobs Cream Cracker Challenge World Record
Over the course of the weekend, 20 Singaporeans were attempting to smash 10 unusual records and put the tiny island nation on the map.
“This is what Singapore needs. We have got to get Singaporeans in there as far as world records are concerned,” Taylor said.
But two other attempts today – the fastest time pushing an orange with one’s nose over a mile and the fastest time to slurp down tomato ketchup with a straw - failed.
While Taylor hand-picked the weekend’s attempts, the record aspirants said they were ideal for their chosen events.
“When I was young, I used to eat very fast. I just relaxed and went out to eat,” said a sheepish Koh, who entered the cracker-eating contest with his nephew. “No, I will not be eating any more cream crackers.”
Jacobs Cream Crackers Original
Other events include a search for the person who can:
:: make a paper airplane that remains airborne the longest
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:: do the most push-ups in a minute
:: stuff the most burgers into his or her mouth at once
:: pick up the most Smarties with plastic chopsticks in the fastest time
:: talk the fastest backwards
:: say the most words in a minute or
:: make the longest paper doll chain.
Jacobs Cream Crackers World Record Price Guide
A Singaporean woman recently set the world mark for writing the fastest ever text message.